Balancing Your Health and Wellness
About Phoenix Phoria
At Phoenix Phoria, we believe true healing is more than just addressing symptoms—it’s about transformation, balance, and creating a sustainable state of wellness.
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The name Phoenix Phoria reflects a phoenix symbolizing healing and transformation, while phoria means “a state of being.” Together, they represent the possibility of rising above health challenges and entering a new state of vitality. Our logo brings this philosophy to life with a pH and a figure eight, symbolizing balance, harmony, and the continuous journey of transformation.
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Our focus is on guiding those living with autoimmunity and chronic inflammation, though we welcome anyone seeking to improve their health and well-being. We understand that no two bodies are the same, which is why every wellness plan is individualized and evolves alongside your unique needs.
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Phoenix Phoria takes a holistic approach that weaves together nutrition, exercise, and overall wellness practices. We believe that full healing doesn’t come from one avenue alone, but from nurturing the mind, body, and spirit in harmony.
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Our Values
Healing – Supporting your body’s natural ability to restore balance.
Empowerment – Helping you take ownership of your health journey.
Personalization – Creating plans that adapt with you, not against you.
Mind-Body Balance – Honoring the connection between emotional and physical well-being.
Sustainable Habits – Building lasting changes that fit into real life.
Phoenix Phoria isn’t just about short-term progress—it’s about helping you achieve a state of being where wellness feels natural, empowered, and transformative.
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Meet Sammi
Hi, I’m Sammi, the founder of Phoenix Phoria.
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My passion for holistic health stems from a very personal journey. I’ve lived with vitiligo my whole life, but it wasn’t until my Hashimoto’s diagnosis that the seed of Phoenix Phoria began to grow. This drove me to earn my AFPA Autoimmune Holistic Nutrition Specialist certification, deepening my understanding of how lifestyle and nutrition can transform health.
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As an exercise physiologist at the time, many of my clients began reaching out for autoimmune-specific guidance. Their stories opened my eyes to a gap in care and outcomes that I felt deeply called to fill.
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Fast forward a few months and I was diagnosed with a small brain aneurysm—a moment that changed everything. I became increasingly frustrated with medication seeming to be the only solution I was given to my multiple diagnoses. At this point, an internal switch was flipped. I was going to take the leap now or never, and I chose now. I began making nutrition and lifestyle changes (being more cognisent of food labels and ingredients, prioritizing daily walks, and reading from a physical book before bed). Through these changes, I've seen a decrease in my headaches, joint pain, and fatigue, and an improvement in my mood and sleep quality! I want nothing more than to help others experience similar changes in their health. Thus, Phoenix Phoria was born! Through these personal experiences, I'm reminded that life is too short to spend wishing, wondering, or waiting for my health to improve. I choose to take charge of my own life and my mission for you is the same: to help you take action now, using a holistic and lasting approach that supports nutrition, exercise, and overall wellness in order to create a better quality of life.​​
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​Alongside my autoimmune specialization and exercise physiologist certification, I am also an AFPA Certified Prenatal and Postpartum Fitness Specialist, which allows me to support women in all seasons of health. These certifications, together with my personal experiences in health and wellness, give me a unique perspective on the many dimensions of healing and transformation.
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Through my own health and wellness journey, I’ve learned to nourish my body, appreciate my surroundings, and prioritize the things that bring me joy.​
Outside of work, you can find me spending time with family or getting lost in nature, music, or a good book. I'm even starting to discover a new passion for cooking and can't wait to share some recipes with you!
My husband and our 3-year-old daughter are my greatest loves and I hope to always give them the same joy and inspiration that they give me.
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At the heart of everything I do is a desire to help you step into a healthier, more empowered life—one where you don’t just manage symptoms, but truly thrive.
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I'd be honored to walk alongside you on your healing journey!